See the 5 New Awards from IHS Markit

By Ryan Everson | January 22nd, 2018

Fiat Chrysler Automobiles, which includes Chrysler, Dodge, Jeep, and Ram vehicles took home five Automotive Loyalty Awards from IHS Markit at the North American International Auto Show last week. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer. This year’s awards are based on an analysis of nearly 17.5 million new vehicle registrations during the 2017 model year, which ran from Oct. 1, 2016, through Sept. 30, 2017.

Jeep® Grand Cherokee: highest model loyalty in the non-luxury mid-size SUV segment for the fourth year in a row and the ninth time since the Automotive Loyalty Awards began

Jeep Wrangler: highest model loyalty in the non-luxury compact SUV segment for the second year in a row

Ram 1500: highest model loyalty in the non-luxury full-size half-ton pickup segment for the second consecutive year

Dodge Challenger: highest model loyalty in the non-luxury mid-size sport segment for the sixth time since the Automotive Loyalty Awards began

 

“IHS Markit is honored to recognize those automakers, brands and dealer networks that are successfully executing retention and conquest strategies in an increasingly competitive market,” said Steve Had, vice president, sales and product marketing solutions, for IHS Markit.

For the second year in the a row, Jeep® brand was recognized for having the highest conquest performance. According to an IHS Markit U.S. owner loyalty analysis, Jeep had the best segment-adjusted conquest performance within the competitive set during the 2017 model year.

The Jeep Grand Cherokee earned its ninth Automotive Loyalty Award for having the highest model loyalty in the non-luxury mid-size SUV segment for the 2017 model year. Jeep Wrangler was acknowledged by IHS Markit for the second year in a row for having the highest model loyalty in the non-luxury compact SUV segment. Ram 1500 was recognized for its second consecutive year for having the highest model loyalty in the non-luxury full-size half-ton pickup segment. And for the sixth time, the Dodge Challenger muscle car was recognized for having the highest model loyalty in the non-luxury mid-size sport segment for the 2017 model year.

Check out these impressive vehicles in our showroom today! Drive an iconic Jeep Grand Cherokee or Jeep Wrangler for unparalleled versatility. Take the Dodge Challenger for a spin to turn your daily commute into a race track. Work hard and play hard with the ever-capable Ram 1500. See our entire online inventory now!

 

Images courtesy of FCA Media

Posted in Manufacturer News