This week, Chrysler announced that it is now a proud sponsor of the well-known and beloved children’s show ‘Sesame Street.’ The commitment will include supporting the show on its PBS channel as well as adding new original content on Chrysler’s digital platforms. The joining of the two shows means enabling a younger generation to learn safe driving habits early in life.
“‘Sesame Street’ has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about it’s unprecedented 115 safety, security and technology innovations – and who better than ‘Sesame Street,’ which has been reaching and educating families for almost 50 years.”
‘Sesame Street’ officials are also excited about the commitment.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger and kinder,” said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
Not only will Chrysler be sponsoring the show on PBS, but also across all social media platforms with all-new content including Chrysler vehicles and ‘Sesame Street’ characters. You can find ten co-branded videos about the Pacifica and Pacifica Hybrid that include characters learning about safe driving habits. The first four videos, which are now live on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley.
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Images Courtesy of Chrysler Media