Ram Honors U.S. Military With “Built to Serve” Edition 1500 Pickups

By Justin Cupler | November 13th, 2019

Ram loves its special edition pickups. But the one thing it loves more than building creative models based on existing pickups is our five branches of the military. To help celebrate all five branches as we approach Veterans Day, Ram has unveiled five special edition 1500 ”Built to Serve” pickups that pay homage to our armed forces.  

These pickups will start with five unique color combinations, and they are all limited. Limited to 1,000 units each are Gator and Diamond Black; Ceramic Gray and Patriot Blue; Anvil and Billet Silver; and Tank and Flame Red. Want an even rarer model? The Spitfire and Bright White will have only 500 examples.

Besides sharp paint jobs, these special-edition Ram 1500 “Built to Serve” pickups will include American flag and “Built to Serve” decals on each quarter panel. They will also include 20-in aluminum wheels with a unique Technical Gray finish, an all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black assist steps, and black exhaust tips.

Inside, the “Built to Serve” models will feature corresponding accent stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange. Rounding out the in-cabin updates will be an instrument badge, lockable console storage, deeply bolstered cloth-and-leatherette sport seats, Black Onyx interior trim, and all-weather floor mats.

These special pickups are also ready to serve off-road driving with a plethora of off-the-beaten-path content. This includes all-terrain tires, an electronic-locking rear axle, hill-descent control, a front suspension skid plate, a steering gear skid plate, a fuel tank skid plate, a transfer case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers.

The 2020 Ram 1500 Built to Serve edition will start rolling into showrooms in November. After the first one hits the Garber Chrysler Dodge Jeep RAM new-Ram showroom serving Saginaw, Frankenmuth, Midland, Bay City, and the surrounding areas in November, we will see a new one representing another branch of the military every three months.

Can’t wait until the perfect Built to Serve edition hits our Saginaw area showroom? Check out our online inventory and choose a few in-stock Ram 1500 models to test at your convenience.